When it comes to organize great events, fashion has an extraordinary power of creation. In this occasion, it was able to combine international and modern with local and traditional. Pitti Uomo 2015, which took place from June 16th to June 19th, brought in Firenze projects, famous stylists and new names in the field of menswear.
Collaborating with Officine Slowear, Fusina personalized the Eredi Chiarini shop windows in Porta Rossa street. We made three illuminated frames in which the LED lights are homogeneously diffused thanks to the opal plexiglas.
In this capital of art the Eredi Chiarini dresses are framed as artistic masterpieces inside a museum: at Pitti Uomo, visual merchandising as well plays a fundamental role in combining art with fashion.