At this year Friedrichshafen’s Eurobike event we brought not just one, not just two, but three different projects. A challenge that we accepted and eventually won working side by side with Bassodesign.


For Fulcrum Wheels (first picture) we designed a series of vintage style displays for wheels. The alternation between metal and digital printing recreates the races atmosphere. The fitting for Campagnolo (second picture) has a completely different style, but the attention to details still remains. In this case, the visual effect reflects the innovative approach of the brand. Illustrative panels allow the visitor to read about the brand history and to easily see the technical details. Last but not least, Elite (third picture) which is the perfect mix between efficiency and creativity.

For this project Fusina created wall displays where a great number of products can be exposed. A simple and linear fitting where the Elite products are the true protagonist.

The result?

Fusina & Bassodesign, together once again, have developed three different, captivating settings that are capable of highlighting the brands’ essence. Three different ways to talk about cycling in just one event.