Fusina places the new Gas jeans into a dreamlike space at PittiUomo89, creating the mirror box installation in plexiglas and mirror film
Once more, this year Fusina team went to Florence to work on an evocative artistic installation at Pitti Uomo 89, the renowned international event that every year gathers world wide protagonists of men fashion.
The installation created by Fusina for Gas Jeans, the famous total denim look brand, was a special one. The mirror box, a big magic box in plexiglas covered with mirror film, changes with the light.
At the Gas stand in Florence, new autumn-winter 2016 collection’s jeans are suspended at the centre of the mirror box, frozen using a particular transparent resin. Depending on the illumination and the point of view, and thanks to the mirror effect, the walls of the magic box disappear, and the jeans multiply in an infinite space.
The installation opens up in a dreamlike perspective and make the jeans become a work of art that visitors can admire from all angles.