Vetrine Mauro Grifoni Rinascente Milano

The new fitting for Mauro Grifoni‘s spring-summer collection is an explosion of colours, a rainbow in the heart of Milan. The windows of the prestigious shopping mall La Rinascente were designed by Matteo Ghidoni (Salottobuono) and dressed by Fusina for the Grifoni’s brand.

Our team dressed the four windows in just one night, thus surprising the clients who arrived the following morning. The fitting is cheerful, a perfect example of how an effective use of colours can make visual merchandising more captivating.

A simple idea: real cactus and monochrome backgrounds that created a warm minimalism to present Grifoni’s new collection: a metaphoric gift that comes down from the sky during a sunny summer day.