Parmigiani: la vetrina

Parmigiani Fleurier, the famous Swiss luxury watches brand, asked Felice Limosani to give new life to the brand through an artistic installation. The Italian visual storyteller involved us in this charming project.

“Time flies, but- terflies too”

This metaphor inspired the installation set up inside the Luisaviaroma showroom in Florence during the 86th edition of Pitti Immagine Uomo.
The installation, designed by Limosani and made by Fusina, is composed by a pendulum left hanging inside a conservatory populated by butterflies. The pendulum symbolizes the relentless passing of time, while the butterflies guide the visitor inside a different world and rhythm.

The fitting, Made by Fusina

The structure of the pendulum (5×1,20m) is entirely made of aluminium to make it lighter and to facilitate the oscillatory movement. The butterflies conservatory (7x2x6m) is made of silver and blue mirror plexiglas. To finish the entire design and production process, Fusina only had ten days. A demanding work which reminded us of something: even within a limited amount of time you can create beautiful projects combining technical skills, creativity and energy.