Attention to detail, well-defined style and overall coherence: this is how one could sum up the features of the latest retail design project made by Fusina in Manchester, inside the famous department store Selfridges. The young fashion clothing brand Off-White, as a matter of fact, which Fusina had already collaborated with on some occasions, proves to pay greater attention to the visual impact and to the brand identity that have to be communicated within their shops.
This time, the fitting created by Fusina reproduces a typical industrial environment: from the iron wall-mounted, load-bearing structure, to the metal clothes hangers, all the way to an entire wall covered with concrete. The Display Table at the centre of the exhibition space houses, in its lower part, concrete sacks, PVC tubes and felt rolls, too. The Trivision signs, constituted by moving panels, where the brand name and pay-off run, completes the fitting.