CANDY by PRADA
It is never an easy challenge to create a fitting starting form the product: coherence and creativity are needed to reproduce in large-scale what is held inside a small glass bottle. When Prada’s new fragrance Candy was presented, April Milano agency recreated the special atmosphere of the promotional video, thus highlighting the fascinating and romantic personality of the perfume. The result was a dreamy, sweet and ironic space dressed with a total-pink look. Fusina took part in the creation of the project with a special installation: Prada Infinity Box.
PRADA INFINITY BOX
Fusina designed and created Infinity Box: a magic box that takes you inside Candy’s universe. A see-through structure with mirrored walls. Depending on the light setting inside de room, the box changes its look. While the visitor is looking at the perfume bottle in the middle, the walls disappear and an endless hallway appears. A romantic and magical world where the floor is covered with flower petals, the light is enchanting and the Candy theme guides your steps.
A #MadeinFusina installation, a surpising fitting.