From the ones that were used to milk the cows to those that are inside our houses, stools evolved to become brand identity communicators in stores. This is the case of those made by Fusina for Sidi and Fizik.
Fusina created white displays for Dainese ski suits using digitally-printed overlying panels to create 3D effects inside the Nencini store in Florence.
The clothing brand Palm Angels temporary store in Milan displays an installation made by Fusina using mirror plexiglass, which contrasts with the Seventieth Century architecture of the Via Manin palace.
The future of retail, considering changes in the distribution process and the advancement of the e-commerce, has to be found in the retail design as a creator of spaces that can be lived and experienced to their fullest.
Starting from a concept by Felice Limosani, Fusina created Diesel in Motion, a fitting for the Diesel store in Milan. We used six rotating brushes made of Denim that imitate those of a car wash, and Plexiglas mirror sheets.